Terms of Use
Last Updated: January 2026
Welcome to StartupShield.uk (the "Site"). By accessing or using our Site, you agree to be bound by these Terms of Use and our Privacy Policy. If you do not agree to these terms, please do not use our services.
1. The StartupShield Environment
StartupShield.uk is a technology-led informational platform provided by AlgoRisk AI Ltd. We provide diagnostic tools and educational guides to help business owners identify typical insurance considerations. We are a technology facilitator, not a regulated financial institution.
2. No Financial or Professional Advice
All content on the Site is for general informational purposes only. It does not constitute financial, legal, tax, or other professional advice. We do not provide "personal recommendations" as defined by the Financial Conduct Authority (FCA). Any information regarding insurance products or market ranges is illustrative and should not be relied upon as a substitute for professional consultation with an authorized broker or advisor.
3. Use of Diagnostic Tools
Our diagnostic tools use proprietary logic to map your business inputs to industry risk profiles. These results are informational interpretations and do not guarantee insurance eligibility, coverage terms, or specific pricing. You are responsible for ensuring the accuracy of all data you input into the Site.
4. Intellectual Property Rights
Unless otherwise stated, we own the intellectual property rights for all material on StartupShield.uk. This includes, but is not limited to, the design, layout, look, appearance, graphics, and diagnostic logic. You may access this from the Site for your own personal or business use, subject to restrictions set in these terms.
You must not:
- Republish material from StartupShield.uk.
- Sell, rent, or sub-license material from the Site.
- Reproduce, duplicate, or copy material from the Site for commercial purposes.
5. Limitation of Liability
To the maximum extent permitted by applicable law, AlgoRisk AI Ltd shall not be liable for any indirect, incidental, special, consequential, or punitive damages, or any loss of profits or revenues (whether incurred directly or indirectly), or any loss of data, use, goodwill, or other intangible losses, resulting from:
- Your access to or use of (or inability to access or use) the Site.
- Any conduct or content of any third party on the services, including without limitation, any defamatory, offensive, or illegal conduct of other users or third parties.
- Any content obtained from the services.
- The activities of third-party regulated providers to whom we may facilitate an introduction.
6. Modification of Terms
We reserve the right to revise these Terms of Use at any time. By using this Site, you are expected to review these Terms on a regular basis to ensure you understand all terms and conditions governing the use of this Site.
7. Governing Law
These Terms shall be governed by and construed in accordance with the laws of England and Wales. Any disputes relating to these terms and conditions will be subject to the exclusive jurisdiction of the courts of England and Wales.